Made for the 10% who don’t care what the crowd thinks.

Fittux was never meant to fit in. It started with a simple idea: make gear that feels like confidence — not compromise. After a decade abroad, we came back to the UK with a vision. One brand. One message. Be unapologetically you.

This isn’t about following trends. It’s about standing your ground. Whether you’re pushing reps or pushing boundaries — Fittux moves with you.